The Léna scenarios collection with Maybelline, sold out in one hour
Advertising impact . A collaboration that is small the end of the season that delighted the Léna circumstances people! The YouTuber held the job information through to the last week before disclosing the whole thing each and every day before the launch. The young Parisian worked alongside Maybelline New York on a collection of lipsticks.
But she did not produce the goods from A to Z. “We’re not on an assortment where we produced a make-up range, we shall not starting it, you can find people far better than me for get it done. Here we’re on a group anywhere I was left with a aspect that is totally creative, determine Léna problems in her own facts of December 5 . The cosmetic brand challenged it in the packing. In the beginning, she had to discover the tip in about twenty moments. “It got 3 months,” admits Lena.
4 lipsticks, 4 definitions
For the release of these four lipsticks, Maybelline expected their to visualize 4 packages that are different all the tones. And every of the packaging enjoys meaning that is real. The very first RAL are red with an inscription that signifies the YouTuber really: “You include da bo $$” (you will be the employer). The second reason is red, the same tone as the settee in his home. Result, the merchandise possess a small sign with the inscription “Hôtel Mafouf”. The 3rd is Léna conditions’ best. It really is a nude with many good inscriptions: “We’m on top”, “I entice the positive”, “We’m attending do well” … “I wished to create a lipstick that paid you compliments” confides the videographer . Eventually, the past one is burgundy and is also called “Paris brand-new York” because “it’s just what brings myself nearer to Maybelline”.
All lipsticks can be bought exclusively on Amazon for 12.99 euros. The volumes is exceptionally restricted, so that the merchandise can’t be for sale in stores. Revenue going at 5.30 p.m. quickly before 7 p.m., all of the RALs are rented out already except the red on the color of the couch in the Mafouf resorts (which is today). The color red was actually the first to ever be unavailable.
Week MAYBELLINE HOUSE IS BACK AGAIN FOR NEW YORK FASHION
NEWS: Maybelline House profits to New York town for the seasons that are second to immerse influencers and people in the world of Maybelline through specially curated brand knowledge. Located in the cardio of New York’s Greenwich town, Maybelline Home will quickly move one to a quintessential Ny attic, with places aimed at best-sellers and latest releases from Maybelline. me personally! home, tailor your shade of SuperStay Matte Ink or learn how to eventually grasp winged eyeliner, friends need the opportunity to go through the Maybelline brand and products in a unique, entertaining means whether you seize a seat on the larger-than-life swings from inside the healthy. Friends will in addition be pushed to put their unique makeup on the examination, with Maybelline-inspired latte artwork from Bluestone way.
The Maybelline House will even show off exciting latest partnerships for any brand name, such as the introduction on the brand’s future ‘Makeup On ways’ video game; friends will be able to have fun with the game for the first time ever on-site. This brand new York inspired games, will soon be in good business making use of introduction of some other exciting launch, the Maybelline ny x Ashley Longshore SuperStay Matte Ink collection. The inspired prints from celebrated pop artist, Ashley Longshore have been reimagined into an interactive dining area that encourages visitors to display their imaginative part. To register for an area during the Maybelline quarters